Tag: brand identity

Toyota and Lexus A Tale of Two Brands Under One Vision
Toyota

Toyota and Lexus: A Tale of Two Brands Under One Vision

There is more to the relationship between Toyota and Lexus than just the fact that they share an overarching parent company. Toyota is known for being dependable and functional but Lexus has developed a niche market for itself in the luxury market whether you are looking for Lexus lease options, like the ones available at firstvehicleleasing.co.uk,

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